Facebook is where most Filipinos spend their time online. With over 90 million users in the Philippines, it's the perfect place to find customers. Learn how to connect your Facebook presence with your website for maximum impact.
Why Facebook + Website is a Powerful Combo
Facebook is great for reaching people, but posts disappear quickly in the newsfeed. Your website is where you can provide detailed information, build credibility, and convert visitors into customers.
Think of Facebook as the place where you meet potential customers, and your website as where you close the deal.
Step 1: Add Your Website Link Everywhere
Put your website URL in your Facebook page's About section, your profile, and include it in relevant posts. Make it easy for people to find your site.
- Add website to your Facebook Page's "About" section
- Include website link in your cover photo description
- Add a "Visit Website" button to your page
- Mention your website in your page's bio
Step 2: Share Valuable Content
Don't just post "buy my product!" Share tips, behind-the-scenes content, customer stories, and helpful information. Then link to your website for more details.
"Content that helps your audience will always outperform content that just sells to them."
Examples of valuable content:
- How-to guides related to your industry
- Tips that solve common customer problems
- Behind-the-scenes looks at your business
- Customer success stories and testimonials
- Industry news and updates
Step 3: Use Facebook Shop
If you sell products, set up Facebook Shop and link it to your website. Customers can browse on Facebook and complete purchases on your site.
This creates a seamless experience where customers can discover products on social media but complete transactions on your professional website.
Step 4: Run Targeted Ads
Even with a small budget (as low as ₱100/day), you can run Facebook ads that drive traffic to specific pages on your website – like a special promotion or new service announcement.
Facebook's targeting options let you reach:
- People in specific locations (your city or barangay)
- People with certain interests
- People who've visited your website before (retargeting)
- People similar to your existing customers
Step 5: Engage and Respond
When people comment or message you, respond quickly and direct them to relevant pages on your website. This builds relationships and drives traffic.
For example, if someone asks about pricing, you can respond with a helpful answer and then direct them to your pricing page for full details.
Track Your Results
Use Facebook Insights and Google Analytics to see how much traffic Facebook sends to your website. This helps you understand what content works best.
Key metrics to track:
- Link clicks from Facebook posts
- Website traffic from Facebook (in Google Analytics)
- Conversions from Facebook visitors
- Engagement rate on posts with website links
Need Help with Your Digital Marketing Strategy?
We can help you create a website that works seamlessly with your social media presence to convert more visitors into customers.
Let's Talk Strategy
